Why I Started Honestly Able

The Beginning

I started Honestly Able, LLC back in April of 2014. The intent for it was to be an initial step towards starting my own business after years of working at various companies and agencies. During my time at a recent job I realized I wanted to make a difference in organizations when it came to marketing.

After a few months of blogging and pouring my heart into the core of Honestly Able, I received a job offer to be a Senior Account Manager for another agency, and my gut told me to go for it! It was a great opportunity with an amazing company where I would be able to shape what I was doing within the company!

Fast forward almost two years later and while I had the opportunity to hone my skill-sets and create new ones, something was telling me there was a bigger picture coming my way....

The Kick-Start Moment

Every small business owner has a moment when they realize they want to do more, and mine happened after I went through a few months of personal difficulty. A few months back I found out I was pregnant! My husband is in the military and is frequently deployed (shout out to all military spouses - it's hard, but we are stronger than we know!), so we were shocked and over the moon to learn this news! 

Early on in the pregnancy at about 9 weeks along, everything looked great! We were getting ready to tell family and friends about our good news when, on the eve of Thanksgiving we ended up in the ER and 5 horrible hours later we were told I was in the middle of miscarrying

The entire ordeal was both physically and emotionally devastating. It was a very difficult time and what made it all the more painful was that it was happening over a holiday when our families were hundreds of miles away. Thankfully we have a great group of friends here who helped us out and I couldn't be more grateful for them. 

The Now

So how does this all fit into what Honestly Able is today you ask? Well during the week or so after this when I was literally left to my own thoughts, I realized that my passions had turned elsewhere from where they currently were in my career. I started reading Shaune Niequist's Bittersweet and totally connected with her thoughts and writing. I wanted to see the silver lining in the midst of this tragedy and seeing how I would never be able to make of sense of the why, I choose to evaluate my life instead. My kick-start moment, which is to date the most heartbreaking experience I have been through, allowed me to be shaken out of the auto-pilot I was living in. My years of experience in sales, marketing, operations and working with small business owners gave me a strong foundation but something was still missing.

I started researching what my "will dos" were and besides finding the right place to become a yoga teacher (that will happen eventually!) I found myself being drawn to life and small business coaching. I am a cheerleader at heart, and even was a competitive national cheer champion back in my college days. Empowering others and seeing them succeed in their ventures is something I have always been deeply connected too, I just didn't realize I could make it a career. When I found life coaching it was like a light bulb went off. There was such a calm that washed over me and I knew I was on to something.

My husband and I prayed over this decision too and in the end we realized this is what my path was to be in this new season we were both entering. I dove into what certifications were reputable, how I could make this into a business, and what my goals were.

Let me be clear, it was not easy decision to change careers, as the inbound marketing agency I worked for was my second family and I love them even to this day, but I was at a turning point in my life and needed a change. My co-workers were amazing, but sometimes those things are not enough to make you stay.

I know myself and the only way I was going to succeed is if I had a creative and fun way to write down my goals, organize my thoughts, and stay on track in an encouraging community. With that in mind I began using Lara Casey's Powersheets, to help keep me accountable towards my goals and dreams. I also enrolled in the  iPEC Coaching Certification program in to achieve accreditation as a certified professional coach!

I know that I want to empower other small business owners and help them find clarity on the path towards creating their own version of success and that is why I stuck with the name Honestly Able. It's the perfect name, at least I think so, because it embodies and motivates you to do what you're honestly able to do, not striving for what others want you to do or trying to achieve unrealistic goals. My job is to help you find what your tangible, realistic and honest actions should be and I help give you the abilities you need to meet them! Side-note, when this first started out, the reason behind the name was much different and stemmed from my dog being name Abe and well you know "Honest Abe". 

So what have I honestly been able to do since starting this journey you ask? Well, I became intentional in what I post online, I started joining networking events and I am spending more time with my family all while enjoying the my journey as a Marketing + Small Business Coach.

If you made it to the bottom of this very long post, thank you! My other posts will not be nearly as long, but I wanted to put it all out there and hopefully give others the nudge they need to go live their dream! 


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@nicole_hoglund